ABOUT
US
EST. 2023
SAN FRANCISCO
LIFE PUSHED ME
TOWARD THIS
I was chasing different side hustles, throwing things at the wall, trying to figure out what made sense. But this idea — this one — kept coming back. No matter what else I tried, it wouldn't leave me alone. So I finally stopped running from it and sat down and built it.
Over Hyped SF isn't just what I thought could make money. It's what I actually love. It's the culture I live in, the city I rep, the niche I know exists. The real San Francisco — not the one on the postcards, but the one in the neighborhoods, the block parties, the corner stores, the faces you grew up seeing.
Every design comes from the heart. No mood board formula, no chasing what's trending. Every piece starts with something real: a feeling, a memory, a corner of this city that deserves to be seen. The streets of SF have always had art in them — on the walls, on the pavement, in the people. We just put it on something you can wear.
When you put on an Over Hyped SF piece, you're wearing your story. The neighborhood that made you, or the one that's making you right now.
THE CODE
FAMILY & COMMUNITY
The real San Francisco — neighborhoods, block parties, corner stores, the faces you grew up seeing. We stand for times when things meant something.
FROM THE HEART
No mood boards, no trends. Every piece starts with something real: a feeling, a memory, a corner of this city that deserves to be seen.
YOUR STORY MATTERS
Whether you're from the Sunset, Richmond, Mission, or just found your story here — when you wear Over Hyped SF, you're repping something real. Your neighborhood. Your story.
WHERE WE'RE
HEADED
Right now it's a side hustle with a big vision. In five years, I want Over Hyped SF to be a name everyone in the Bay Area knows — and beyond. Not because we chased clout, but because we stayed true to what we are: local at heart, built with love, and made for the people who actually live this city.
The brand grows when the community grows. That's the plan. Every design, every decision, every late night figuring it out — that's all one person who cares too much to do it any other way. There's something to be said for building something from scratch with your own hands.